When it comes to property marketing, harnessing the power of a well-crafted real estate walkthrough video is critical. This tool allows potential buyers to experience the essence of a property without having to physically visit it, giving you a competitive advantage in the market. The burning question, however, is how long should a real estate walkthrough video be.
The answer to this question is dependent on a number of factors, including the size of the property and the level of detail you wish to convey. In general, the ideal length for a real estate walkthrough video is between one and two minutes.
Why, you may ask? Well, a video that extends beyond this timeframe can quickly wane in engagement, losing the viewer’s interest. Conversely, a video that’s too brief might not offer sufficient information or capture the essence of the property effectively. A video spanning one to two minutes strikes a perfect balance, affording ample time to showcase the property without overstaying its welcome.
Walking shots with a professional motorized gimbal emerge as the preferred method for real estate photographers to shoot a walkthrough video. This method creates a sense of movement and immersion that static pans cannot. Using a gimbal, the camera gracefully traverses the home, giving viewers the sensation of physically strolling through the space. This immersive technique encourages engagement and realism by allowing viewers to imagine themselves inside the property and comprehend its layout and features. Furthermore, gimbals capture natural transitions between rooms, which is important for depicting the flow and connectivity of spaces within the home.
As you begin your video shoot, focus on capturing the property’s key features, such as the exterior, entryway, primary living areas, and notable features such as fireplaces or spacious backyards. Don’t overlook the bedrooms and bathrooms, as these are frequently important selling points for prospective buyers.
Keep the pacing and flow of the video in mind as you edit. Stay away from shots that are too long and static. Use real estate music or other audio elements sparingly to enhance the mood and atmosphere of the video. Avoid using too much music or dialogue, as too much of either can be distracting.
Contrary to popular belief, adding subtitles to a real estate walkthrough video is usually unnecessary. The visuals alone have the inherent ability to effectively convey information. After all, viewers are already familiar with the appearance of a kitchen or bedroom; there’s no need to clutter the screen with textual repetition. In fact, superimposing subtitles can be detrimental to the immersive viewing experience. Save time and money by skipping the subtitles; your viewers will appreciate the pure visual experience.
In conclusion, the formula for creating an excellent real estate walkthrough video is to keep it focused, engaging, and informative. By following these guidelines, you can create a video that not only allows potential buyers to grasp the essence of your property but also entices them to learn more about it.
Why should you choose Joint Pixels as your go-to media company for real estate video? Joint Pixels has a team of experienced professionals who excel at capturing the essence of properties through compelling visuals. Our dedication to utilizing cutting-edge technology, such as motorized gimbals, guarantees that your real estate walkthrough videos are immersive and engaging. By presenting your properties in the best possible light, you gain a competitive advantage in the real estate market with Joint Pixels. Choose Joint Pixels to elevate your marketing strategy, and let us help you showcase your properties like never before.
